![]() ![]() For example, the statement, “It is not raining,” requires one to conceptualize the meaning of the statement, “It is raining.” To understand the instruction, “Don’t let your nose itch!” the reader must access a representation of an itchy nose, which evokes that very sensation. ![]() Negative Suggestion: Negative representations are defined in terms of positive representations (their opposite), but positive representations are defined directly. Two interpretations of this perverse reaction: ![]() Like trying not to look self-conscious in a social situation, the more seriously you take the suggestion the greater is the effect. Trying to prevent your nose from itching perversely evokes the very reaction you are trying to prevent. So try not to even think about your nose, and see if you can read to the end of this chapter without once touching your face in the area around your nose. Continue reading, but be aware that even letting your nose itch would indicate personal weakness. Edgar Allan Poe named the phenomenon: the Imp of the Perverse. ![]() The intention to suppress a response has the perverse effect of making that response more likely. People often end up doing exactly what they tell themselves not to do. ![]()
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